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February 11, 2011
FBMW Pacific: Series Relaunched as JK Racing Asia Series

In advance of the upcoming the 2011 race season, Motorsport Asia has announced the Formula Pacific Series will now be know as the JK Racing Asia Series.

Thanks to a new partnership with JK Tyre, a leading tire company in India and a name synonymous to motorsports in Asia, the premier junior formula car development series in Asia will now race under JK Racing Asia Series banner.

"It is a very proud moment for our company today as we announce the launch of the prestigious JK Racing Asia Series," said Dr. Raghupati Singhania, Vice Chairman & Managing Director, JK Tyre & Industries Ltd. "It has been our company’s vision and mission to ensure a global presence for India in the world of motorsport and we have worked endlessly to achieve that. Our commitment to and tryst with motorsport in India began with the Himalayan Car Rally, almost three decades back. In these three decades, we have catapulted that commitment to the global arena from participation of our prodigies in the revered international series to today becoming the promoters of Asia biggest single seater series.

"The JK Racing Asia Series will showcase a line-up of drivers from all corners of the world including Asia-Pacific, Europe and Africa," he added. "The race car will be christened Formula JK Tyre Pacific and will run on JK tyres."

“Firstly congratulations to JK Tyre for another great achievement for their group," commented Mr. David Sonenscher, CEO, Motorsport Asia. "We at Motorsport Asia are proud to be associated to a brand that takes pride in all its motorsport endeavours and who are always striving to help better the industry.

“The JK Racing Asia Series is truly an excellent Series that has helped to groom many of the talented race drivers we see out there today. We are also excited to be coming here later this year to end our first race season with JK Tyre at the newly built Jaypee International Race Circuit.

The JK Racing Asia Series will continue run under the management of Motorsport Asia, the biggest motorsport promoter and organiser in Asia, and feature the same carbon-fiber junior formula cars powered by a 1.2-litre BMW engine previously used, being rebadged as the JK Tyre Pacific car.

The 2011 JK Racing Asia Series commence in April this year, with 18 races via six weekends at facilities in Malaysia, Korea, Indonesia, China, Singapore and India. On three occasions the JK Racing Asia Series will support the Formula One World Championship (Malaysia, Singapore and India), while the remaining three weekends will be part of the Asian Festival Of Speed.

Viewers in over 100 countries will receive great TV coverage of the JK Racing Asia Series, with 185 programs (10,850 minutes of coverage) broadcast to a total potential viewership of over 612 million.
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